Sales of all comic books declined drastically in the post-war era as the superheroic übermensch archetype popular during the Depression and the war years went out of fashion. Like other comics companies, Timely — generally known as Atlas Comics in the 1950s — followed pop-cultural trends with a variety of genres, including funny animals, Western, horror, war, crime, humor, romance, spy fiction and fantasy, all with varying degrees of success. An attempted superhero revival with the Human Torch, the Sub-Mariner and Captain America lasted only from late 1953 to mid-1954.
From 1952 to late 1956, Goodman distributed his comics to newsstands through his self-owned distributor, Atlas. He then switched to American News Company, the nation's largest distributor and a virtual monopoly — which shortly afterward lost a Justice Department lawsuit and discontinued the business. As historian and author Gerard Jones explains, the company in 1956
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